I remember making my first logo when I was 14 in Graphic Arts class. I thought it was brilliant. My teacher questioned it. And after 20+ rounds of redos and tweaks, I was beyond proud of my finished product.

That’s where I learned the art of revision.

As a young artist, I was always tossing work into the trash if I made an error. I slowly started to understand the importance of concept and realized it’s next to impossible to get it right on the first try. I practiced brainstorming, mockups, and storyboards and happy accidents ensued.  Logo design may be challenging but it’s a humbling experience, by far my favorite project to work on with a client.